Environmental Pest Management
Environmental Pest Management (EPM) has been experiencing steady growth over the years, with annual increases of 20-25%, largely driven by organic customer growth and referrals. To capitalize on this momentum, the company’s owners decided to implement an aggressive growth strategy aimed at taking the business to the next level. This strategy focused on two key areas: creating a clear, consistent, and differentiated brand messaging story that resonates with the target audiences and can be embraced by the entire EPM organization, and developing a comprehensive marketing plan designed to fuel growth across an expanded geographic footprint.
Brand Video
Insights
To support EPM’s growth objectives, Cult Marketing conducted comprehensive research, including stakeholder and customer interviews, to better understand the company’s market position and points of differentiation. Through this process, it became clear that EPM’s core business was centered on servicing multi-family housing properties. This insight led to a re-focusing of EPM’s messaging and positioning strategy around this service niche, ensuring that it resonated more deeply with their target audience.
Results
These insights also resulted in the rebranding of EPM’s innovative and proprietary service tracking software technology as “PestGenius.” In addition to creating PestGenius, Cult Marketing produced a comprehensive set of new sales materials such as new website content, direct mail/e-mail, sales brochures, and videos to support the brand’s value proposition. The new brand story aligned EPM’s team and resonated with customers, setting the stage for even more significant growth.
