About Us

We love creating brand ideas that make our clients wildly successful.

Vintage photo of a man dressed up in a giant money bag

We believe that great ideas and transformational strategies are driven by breakthrough customer insights.

Illustration of Doug McIntyre as a bust statue

Doug McIntyre, Cult Founder

At Cult Marketing, we don’t leave ideas to luck, chance or gut feelings. We want to know with certainty that ideas will be effective, compelling, and engaging. So, we developed a unique and effective way of cracking open the human mind. We extract key insights that drive a consumer’s decision-making process at the emotional and subliminal level. But we don’t stop there. We then craft strategies, stories, and compelling creative that connect with customers and drive growth.

Since 2004, Cult founder Doug McIntyre has been working with some of the world’s leading companies to help them define and develop their brand strategies.

Now, enough about us. Let’s get started on building the ideas to grow your business.

Q&A

We’re an insights, strategy, and creative firm. We work with elite and highly aspirational companies to help them grow and prosper by creating compelling and engaging insights-based brand strategies.
There’s strategy and then there’s strategy. Cult extracts breakthrough insights — using proprietary methodologies — that are the foundation of the engaging and compelling brand strategies and ideas that we develop.
First, we start with our internal immersion to understand the business and the category.
Then, we delve into the minds of the customers using a unique combination of methodologies based on narratology and ethnography.
Next, we analyze the insights to find the emotional connections and how to best engage with customers to build a loyal and fanatical cult following.
Lastly, we create go-to-market plans and creative executions to bring the brand to life in a bold and engaging way.
We believe in a holistic approach based on the consumer journey. That includes digital strategies and executions, as well as many other touch points across multiple channels.