Amazing Success Stories: Quantum Health

We are all faced with forks in the road. Go left; go right; stay put. Sometimes these forks in the road can completely change your life. Here is one such story.

Case Study: Quantum Health — customer count jumps 920%

Quantum Health was doing well, showing steady growth for the first 15 years since it was started by founder Kara Trott. But she wanted much more.

Quantum Health's marketing was built on a story of ROI, cost savings, and other functional and rational benefits. Kara knew the amazing emotional benefits of working with Quantum Health as they helped their members navigate through the complex and frustrating healthcare system.

Here comes the fork in the road.

A few years ago, Kara hired Cult Marketing to conduct a holistic, insights-based brand strategy development process with the goal of creating a compelling, emotions-based brand. Cult conducted in-depth interviews using narrative science and ethnographic techniques. We talked to all the major stakeholders — the leadership team, member-facing associates, clients, prospective clients, benefits consultants, and many others. About 60 in total.

What Cult discovered changed both Quantum Health and the face of the entire healthcare navigation industry. A new protagonist emerged called the "healthcare warrior" whose role is to fight tirelessly for their members as they embark on their healthcare journey. 

Let's fast forward to today.

Since the new brand strategy was launched, Quantum Health has grown over 900%, and now serves more than 2.5 million members as they navigate the healthcare system together. And they are still growing like crazy. They recently sold to a NY private equity firm in one of the largest woman-owned business transactions in US history.

What's your fork in the road? Will your company be bold enough to change its future? Most aren't, quite frankly. For the few that embark on that exciting journey, the rewards can be magnificent.

For more information, and to discuss your fork in the road, send us a message and we’ll get in touch as soon as we can to discuss how we can help.