To demonstrate the teeth whitening effectiveness of the new Prime Time Smile product in conjunction with its national release, Cult Marketing created the ultimate product demonstration challenge – to whiten the tusk of a pre-historic mastodon.

Cult Marketing organized a Prime Time Smile whitening team to visit a Museum of Natural History to apply both the Pre-Treatment and Whitening Gel formulations to the 11,000+ year old mastodon tusk over a period of five days.

As the time lapse photographs clearly demonstrate, the Dual-Action Teeth Whitening System works wonders on even “ancient” and hard-to-remove stains.

In the future, we plan to send the Prime Time Smile whitening team to scour the country in search of other interesting artifacts, displays, or iconic monuments that could benefit from a good whitening.

Washington's Teeth

The world needs to see how well Prime Time Smile actually works. Up next – George Washington’s False Teeth. If you have a great idea of what needs to be whitened, we’d love to hear from you.

We’re also working on a print ad that will feature the mastodon story, and will add the story and photographs to the Prime Time Smile website and Facebook page to round out the social media coverage.

Prime Time Smile is available exclusively at Walmart stores and Check it out:


4 replies
  1. Bob Kerish
    Bob Kerish says:

    This is a travesty. A 10,000 year old relic and you decide to whiten the tusks for the sake of marketing. Seriously, you need to check yourselves.

  2. Leaky
    Leaky says:

    You should be ashamed of yourselves for defacing such a beautiful specimen. This museum has put much time, effort and funding into making this display enjoyable for the public. Now the display misrepresents its historical accuracy. I will be contacting the AIA about this.

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