Insights: Cult had the opportunity to rebrand the Olentangy School District, one of the largest, fastest-growing, and academically excellent districts in the country. To understand the magic of a school district with over 23,000 students across 25 school buildings, we conducted over 45 insight sessions with the board, leadership, students, parents, and staff gathering collages, images, and stories. Several key themes were consistent throughout the process, which included: opportunity, personal achievement, community, pride, educational excellence and exceptional value.
The tagline, Flourish Here, reflects the concept of healthy and vigorous growth as a result of a favorable, nurturing and positive environment. Cult developed a new logo and visual identity, and redesigned every brand touchpoint. The new brand will be implemented across all 25 buildings, the district vehicles, throughout all digital assets, the new student center, and all brand collateral materials.
As the 6th largest school district in Ohio and one of the fastest growing districts in the country, Olentangy Schools has prioritized establishing our brand identity as one of the key goals of our strategic plan. Partnering with Cult Marketing to first develop a brand identity for our the district and then for each of our 26 buildings has proven to be a great success. Cult Marketing’s immersive discovery process included input from many of our stakeholders. Our brand identity project has allowed us to clearly state who we are and what we value as well as create a brand image that allows all of our school communities to be a part of our One Olentangy family. Additionally, we were able to address some existing trademark infringement issues as well as update existing Native American imagery that has been in use. The experience has been rewarding and exciting for our community.
— Krista Davis, Chief Communications Officer