The Situation

Fast-growing Quantum Health was not connecting with its customers on an emotional level, just with facts and figures. For a company that delivers an amazing healthcare experience to members at a time of need, this was a significant opportunity to differentiate from the competition. Quantum basically fixed the unfriendly healthcare journey experience while saving companies a ton of money. A win-win.

The Insights

Without Quantum, the healthcare journey is scary, uncertain and unpleasant. Research uncovered that consumers who were thrust into the healthcare system felt like Dorothy in the land of Oz  – with apple-throwing trees, monkeys with wings, and flame-throwing witches. Like Dorothy, they are just looking for a way out and quantum provides that path to a better experience and outcome.

The Results

Cult helped revamp the brand from head to toe with identity, messaging and a sales and marketing plan. Clients now understand that Quantum Health provides a sanctuary from the harsh, unpleasant healthcare system. The tagline “control your healthcare journey” evokes the positive emotions of safe, peace of mind and signals a better experience ahead. With their new brand, Quantum Health has quickly grown and continues to impress prospective clients. Quantum Health is projected to grow 60% and will also be adding 200+ new jobs in the next year.

See their new website at

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