I suggested that Ford was toast in a blog from 2006. Now add Apple to the list. One of the great cult brands in history is turning it’s back on its core (excuse the pun) customers and pulling out of Macworld next year. Steve Jobs is not giving the keynote address. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing is. Wow, can you feel the excitement?
Imagine if Harley pulls out of Sturgis because it is not cost efficient.
Brands are all about connecting emotionally. No one connected more emotionally than Apple fanatics that stayed with the company when no one cared. These are the people that go to Macworld. I believe this marks a sad day in Apple’s history.