Innovation Spotlight: Cult Marketing relies on research to deliver results

 

 

When Quantum Health approached Cult Marketing seeking help connecting with clients in the healthcare-navigation industry, Quantum’s leadership team wondered if the concept of guardian angels might be appropriate for a sales and marketing campaign.Researchers at Cult went to work finding out how clients and consumers perceived Quantum, a company that provides healthcare coordination services to self-funded public and private sector employers throughout the country…

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