https://cultmarketing.com/wp-content/uploads/2015/03/ceo-care-exec.jpg 332 300 cultmarketing https://cultmarketing.com/wp-content/uploads/2014/08/cult_marketing.png cultmarketing2015-02-09 14:36:532015-03-26 14:58:54Quantum Health CEO Makes Healthcare Executive of the Year
When Quantum Health Founder and CEO Kara Trott began working with healthcare clients as an attorney with Bricker & Eckler, she was amazed to realize how little the industry centered on the needs of healthcare consumers.“When I was listening to all the challenges that providers were facing during their patients’ journeys, I was like ‘Wow, who’s fixing that for the patient?’ The answer was nobody,” says Trott. Prior to joining Bricker, Trott designed and executed consumer intercept strategies for companies including Citibank, Ford, Walmart and Coke as a strategic marketing consultant and for international consulting firm RPA.“Having come from mass merchandising and retailing, the challenges that people faced in the pathway to healthcare was exactly the kind of thing we had solved in other industries,” says Trott. “I thought it was very strange in healthcare that nobody really understood or even sought to understand how the consumer experiences things.”“It’s just all grown up as an administrative solution. It’s very operationally efficient for productivity and claim processing, but that is antithetical to the caring and love that people need when they’re going through this horrible journey,” she says. Trott recognized the opportunity to do the type of meaningful work she desired. In 1999, Trott founded Quantum Health, a healthcare coordination and consumer navigation company…Click the link to view the full article.