Doug Buchanan Managing editor-digital- Columbus Business First TourismOhio picks new branding and media planning agencies TourismOhio has selected a Columbus branding agency to develop its next marketing plan. TourismOhio Director Mary Cusick said on the agency’s online newsletter that Columbus-based Cult Marketing LLC would take over branding and creative services work, while Cleveland’s Marcus Thomas […]
Healthcare Executive of the Year: Kara Trott, Founder & CEO, Quantum Health By Kitty McConnell From the March 2015 issue of Columbus CEO Photo by Tim JohnsonQuantum Health Founder and CEO Kara Trott When Quantum Health Founder and CEO Kara Trott began working with healthcare clients as an attorney with Bricker & Eckler, she was […]
Healthcare Trailblazer: Quantum Health By Kitty McConnell From the March 2015 issue of Columbus CEO Quantum Health doesn’t operate like a traditional healthcare company. Founder and CEO Kara Trott believes that’s why the care coordination and consumer navigation company is seeing such success as a disruptor in the industry.“We have been very, very focused as […]
CEO Doug Mcintyre: Company digs deep on customers When Quantum Health approached Cult Marketing seeking help connecting with its clients in the health-care navigation industry, Quantum’s leadership team wondered if the idea of a guardian angel might be appropriate for a sales and marketing campaign. Researchers at Cult went to work finding out how clients […]
Innovation Spotlight: Cult Marketing relies on research to deliver results Article By Melissa Kossler Dutton From the November 2014 issue of Columbus CEO Cult Marketing375 North Front Street, Suite 222Columbus, OH 43215cultmarketing.com Business: Multi-platform marketing and brand development Owner: Doug McIntyre Employees: 14 Locations: Columbus, Chicago and Detroit 2013 revenue: WND When Quantum […]
One of Cult Marketing’s philosophies is to strategically disrupt markets. This is critical in getting attention with your target audience and is step one of any successful marketing effort – you must breakthrough the clutter. How do you decide where the boundaries are? When has a disruption strategy gone too far? Most recently Urban Outfitters […]
Thirty-One Gifts: How it became a cult brand
Sales are projected to reach $1 billion in 2015. So, how has 31 Gifts done it? What are their secrets?
Miley Cyrus is wearing her Durango Boots! If ever someone lived out the Outlaw Fun archetype Cult defined for Durango Boots, it’s Miley! Get Your Durango On! Check out the full article here.
This week’s news from Burger King perfectly highlights why the brand has been struggling for so long…
The departure of JCP President Michael Francis after just eight months on the job – it’s clear the consumers have spoken.