There’s Nothing Like the Smell of Gunpowder in the Afternoon…
It’s the time of the year to reflect and give thanks…
Entries by cultmarketing
Social Media in 2012
Social media is now part of our world, and not just for personal communication and sharing.
The Ultimate Product Demonstration
To demonstrate the teeth whitening effectiveness of the new Prime Time Smile…
Cult’s Doug McIntyre in the Washington Post
The makers of Tylenol recalled millions of bottles right away, airing alerts warning people not to take the capsules…
Dublin Irish Festival Scores Record Attendance with Cult ads
How did Cult Marketing help the Dublin Irish Festival shatter their all time best attendance record?
The Rise of Cult Branding
But what is it about some products or people that gives them a “cult following?” And what can companies learn from this cult branding phenomenon when it comes to marketing their products?
Trade Show Success Strategies for Brand Marketing
A trade show is like a modern day bazaar – a veritable open market of hawkers and vendors urging you to buy. In this chaotic environment, how do you succeed? How can you promote and market your brand without getting lost in the crowd? How do you land the hot leads, get the order, or […]
Energy Companies and Brand Marketing – Like Oil and Water?
An oil spill is a tragic – but all too real – possibility for an oil company. By the nature of their business, you would think oil companies would expect an incident like the Gulf of Mexico offshore oil well explosion to happen. It should not be a surprise – anymore than an earthquake in […]
Private Label Optimization – Or, Life as a Red-Headed Step Child
Did you know that private labels products now account for up to 45% of all retail sales in key European countries, and 21.5% in the U.S. (Nielsen, 2009)? If you looked at these statistics ten-twenty years ago, it would be a different story. But recently, private label products have become increasingly popular with consumers. Yet, […]
Has the World Finally Caught up to the Cult Marketing Concept, or, is “Cult” Still a Dirty Word?
When Cult Marketing launched in 2004, we often presented our concept to a prospective client who thought we were speaking in a foreign language. Our ideas about branding and marketing did not mesh with the concepts that years of precedents and convention had ingrained in their minds. A completely holistic approach to the brand experience […]