Entries by cultmarketing
TourismOhio, Message from Mary
March came in like a lion in Ohio, and the same can be said for the work we are doing at TourismOhio to aggressively market the state as a relevant travel destination. As springtime emerges, it brings a fresh look and new hope for the future. TourismOhio is embracing this season of change as we […]
TourismOhio picks new branding and media planning agencies
Doug Buchanan Managing editor-digital- Columbus Business First TourismOhio picks new branding and media planning agencies TourismOhio has selected a Columbus branding agency to develop its next marketing plan. TourismOhio Director Mary Cusick said on the agency’s online newsletter that Columbus-based Cult Marketing LLC would take over branding and creative services work, while Cleveland’s Marcus Thomas […]
Quantum Health CEO Makes Healthcare Executive of the Year
Healthcare Executive of the Year: Kara Trott, Founder & CEO, Quantum Health By Kitty McConnell From the March 2015 issue of Columbus CEO Photo by Tim JohnsonQuantum Health Founder and CEO Kara Trott When Quantum Health Founder and CEO Kara Trott began working with healthcare clients as an attorney with Bricker & Eckler, she was […]
Client, Quantum Health named Healthcare Trailblazer
Healthcare Trailblazer: Quantum Health By Kitty McConnell From the March 2015 issue of Columbus CEO Quantum Health doesn’t operate like a traditional healthcare company. Founder and CEO Kara Trott believes that’s why the care coordination and consumer navigation company is seeing such success as a disruptor in the industry.“We have been very, very focused as […]
Columbus Dispatch: CEO Doug Mcintyre: Company digs deep on customers
CEO Doug Mcintyre: Company digs deep on customers When Quantum Health approached Cult Marketing seeking help connecting with its clients in the health-care navigation industry, Quantum’s leadership team wondered if the idea of a guardian angel might be appropriate for a sales and marketing campaign. Researchers at Cult went to work finding out how clients […]
Cult Marketing relies on research to deliver results
Innovation Spotlight: Cult Marketing relies on research to deliver results Article By Melissa Kossler Dutton From the November 2014 issue of Columbus CEO Cult Marketing375 North Front Street, Suite 222Columbus, OH 43215cultmarketing.com Business: Multi-platform marketing and brand development Owner: Doug McIntyre Employees: 14 Locations: Columbus, Chicago and Detroit 2013 revenue: WND When Quantum […]
Urban Outfitters: Pushing the limits of disruption
One of Cult Marketing’s philosophies is to strategically disrupt markets. This is critical in getting attention with your target audience and is step one of any successful marketing effort – you must breakthrough the clutter. How do you decide where the boundaries are? When has a disruption strategy gone too far? Most recently Urban Outfitters […]
Thirty-One Gifts: How it became a cult brand
Thirty-One Gifts: How it became a cult brand
Sales are projected to reach $1 billion in 2015. So, how has 31 Gifts done it? What are their secrets?