One of Cult Marketing’s philosophies is to strategically disrupt markets. This is critical in getting attention with your target audience and is step one of any successful marketing effort – you must breakthrough the clutter. How do you decide where the boundaries are? When has a disruption strategy gone too far? Most recently Urban Outfitters […]
Thirty-One Gifts: How it became a cult brand
Sales are projected to reach $1 billion in 2015. So, how has 31 Gifts done it? What are their secrets?
Miley Cyrus is wearing her Durango Boots! If ever someone lived out the Outlaw Fun archetype Cult defined for Durango Boots, it’s Miley! Get Your Durango On! Check out the full article here.
This week’s news from Burger King perfectly highlights why the brand has been struggling for so long…
The departure of JCP President Michael Francis after just eight months on the job – it’s clear the consumers have spoken.
Market Research Exchange Presents,
Event: Brand Story Telling – Register Now
Three more ways to convert your website customers.
We have been espousing the many benefits of developing a Cult following for brands. As MSN’s Michael Brush…
The Mayo Clinic is arguably the most successful medical organization in the world.
How do you get your customer to take action…