Entries by cultmarketing

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The 11 Laws Of A Cult Brand – Keystone Events and Traditions

The seventh Law of cult branding is defined here as: Keystone Events and Traditions Many cult brands create excitement, community, and connection through keystone events that become highly anticipated and ingrained traditions with their customers.  Every year since 1979, the Berkshire Hathaway annual shareholder meeting has taken place in Omaha. It started with 20 people […]

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The 11 Laws Of A Cult Brand – The Visionary Leader

The sixth law of cult branding is:  The Visionary Leader Great leaders are present in every industry and category, but it is often the founding entrepreneurs and visionaries that are the ones recognized for changing entire industries or categories. The most compelling brands have been driven to exceptional heights because of the efforts of their […]