Managing editor-digital- Columbus Business First
TourismOhio picks new branding and media planning agencies
TourismOhio Director Mary Cusick said on the agency’s online newsletter that Columbus-based Cult Marketing LLC would take over branding and creative services work, while Cleveland’s Marcus Thomas LLC would handle media planning and ad placement.
The agency put the two-year contracts out for bid in December, looking for ways to “establish a distinctive brand for Ohio tourism” through at least three seasonal campaigns. Tourism is a $38 billion industry in Ohio, the agency said.
“I am encouraged by the level of interest we received during the selection process and am ready get down to work on identifying an emotional and head-turning brand that will take Ohio tourism to a new level,” Cusick wrote. “We have a fast-paced timeline to begin rolling out a new brand and now have the partners in place to make it happen!”
A TourismOhio spokeswoman said representatives from Cult Marketing would present initial plans for marketing the state Thursday afternoon at a meeting at Experience Columbus’ offices in the Arena District.
The marketing and branding piece is part of TourismOhio’s PlantoWin long-term strategic blueprint.