Starbucks has a Cult Following

The Cult Philosophy Goes Mainstream

Starbucks has a Cult FollowingWe have been espousing the many benefits of developing a Cult following for brands. These include increased customer loyalty, premium pricing, and brand evangelism. Now, as Michael Brush has pointed out in his MSN Money article, the benefits of cult marketing can extend to the stock market as well. He cites Apple, Harley Davidson, Starbucks, Under Armour, Sirius XM, and Lululemon as examples of cult brands that have been extremely successful in the stock market. Here is the link to his article: http://goo.gl/R7A6H