Insights: Cult had the opportunity to rebrand the Olentangy School District, one of the largest, fastest-growing, and academically excellent districts in the country. To understand the magic of a school district with over 23,000 students across 25 school buildings, we conducted over 45 insight sessions with the board, leadership, students, parents, and staff gathering collages, images, and stories. Several key themes were consistent throughout the process, which included: opportunity, personal achievement, community, pride, educational excellence and exceptional value.
The tagline, Flourish Here, reflects the concept of healthy and vigorous growth as a result of a favorable, nurturing and positive environment. Cult developed a new logo and visual identity, and redesigned every brand touchpoint. The new brand will be implemented across all 25 buildings, the district vehicles, throughout all digital assets, the new student center, and all brand collateral materials.