Cult has been extracting consumer information non-traditionally since 2004. Our process is what makes us stand out…what sets us apart from everyone else…what makes us experts at what we do.
It is what allows us to do what we’re passionate about:
delivering the big idea that kills it–both strategically and creatively.
These are the two critical components for successful marketing.
For us, creating clarity isn’t just about finding functional drivers. The sweet spot, the golden nugget, it is about understanding the subconscious drivers that engage at the emotional level.
These are the most powerful insights—the insights most research processes fail to reveal.