In every culture throughout the world, people communicate through stories or “narratives.” Join Cult Marketing’s Internationally recognized brand strategist, Jim Driscoll, PhD, and learn how Narratology-based research can drive brand and marketing strategies, consumer segmentation, brand positioning, and new product development.
- How to execute an innovative process for developing breakthrough consumer and market insights
- How to define the optimal brand position
- How to develop the right messages to your customers
Date: September 20, 2012
Time: 11:30am – 1pm
Dublin Community Hall, Talla 2 Room
Located in the Dublin Community Recreation Center
5600 Post Road
Dublin, OH 43017
Non Members: $20
Enjoy a lunch provided by Mojo Tago – Gourmet made-from-scratch tacos.
This event is open to all professionals and students seeking a forum to network and discuss topics relevant to area marketing professionals.
About the Speaker:
Jim Driscoll is a strategy consultant specializing in marketing, branding and competitive strategy. Jim has worked in a variety of industries including consumer products, construction, high technology, financial services and the automotive after-markets, where he has advised clients on brand and marketing strategy, competitive positioning, new product development, and brand portfolio management. Jim’s passion lies in combining qualitative and quantitative expertise that helps to inform actionable strategies to grow brands and businesses.
Jim has led a series of major initiatives for many clients including a global brand equity study in Europe, Asia, and the America’s for Honeywell, Grace Ice and Water Shield, Uvex, Sperian Fire, Mobil Motor Oil, Pounce Cat Treats, and Masco among others. Over the last five years he has served as a major advisor to Sperian Protection, the world’s largest manufacturer of industrial safety equipment. In 2005, Jim served as a primary advisor to DelMonte foods and was responsible for the strategic recommendation to double the size of the business by purchasing both the Meow Mix and Milkbone biscuit brands. DelMonte executed the proposed strategy and completed these transactions in 2006 for an estimated $1.3 billion.
Jim received his B.A. from Stanford University, where he graduated valedictorian of his class. He received his Ph.D. from Harvard University. He began his consulting career at Braxton Associates, the strategy consulting division of Deloitte and Touche. At Braxton Jim worked on a number of major brands including Heinz ketchup and Dial soap and on international marketing strategy projects for Citibank and Aetna. In 1990 he was one of five expatriates to launch the Russian practice of Deloitte and Touche. He is currently one of 30 “Higher Order of Excellence” professors at Northwestern University where he researches the cultural history of market societies.
- Facts, Not Fairytales