Cult Marketing Gets Jiggy!
How did Cult Marketing help the Dublin Irish Festival shatter their all time best attendance record last year? By doing what we do best, creating fanaticism. So, as the marketing agency for DIF, we continued our successful campaign and added even more fun cult tactics to the list.
Fans came out in droves this year. We saw folks ‘getting jiggy’ at the Killian’s Celtic Rock Stage, ‘wigging out’ with traditional Irish dancers at the Cardinal Health Ceili Dance Tent and lining up for the gathering of the Red Heads.
Check out some of the highlights from this year’s campaign that got folks talking and spreading the word for DIF.