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Cult Marketing relies on research to deliver results

Innovation Spotlight: Cult Marketing relies on research to deliver results

 

Article By Melissa Kossler Dutton

From the November 2014 issue of Columbus CEO

 

When Quantum Health approached Cult Marketing seeking help connecting with clients in the healthcare-navigation industry, Quantum’s leadership team wondered if the concept of guardian angels might be appropriate for a sales and marketing campaign.Researchers at Cult went to work finding out how clients and consumers perceived Quantum, a company that provides healthcare coordination services to self-funded public and private sector employers throughout the country…