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Client, Quantum Health named Healthcare Trailblazer

Healthcare Trailblazer: Quantum Health

By Kitty McConnell

From the March 2015 issue of Columbus CEO
Quantum Health doesn’t operate like a traditional healthcare company. Founder and CEO Kara Trott believes that’s why the care coordination and consumer navigation company is seeing such success as a disruptor in the industry.“We have been very, very focused as a company on doing the things that actually create value for the consumer experience and that are matched up to how consumers actually experience the healthcare journey. That’s very different than (the rest of) our industry, because most of the drivers in our industry are very transactional, it’s designed for convenience of administration, financial risk management,” says Trott, a former corporate attorney and strategic marketing consultant for brands like Citibank, Ford, Walmart and Coke.After two years of research following the “healthcare journeys” of 3,200 patients and over 290 physicians, Trott launched Quantum. The patient-focused concept that is the foundation of Quantum operations was based on Trott’s application of the techniques she’d used to solve consumer challenges in merchandising and retail sectors…

 

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