Entries by cultmarketing

Private Label Optimization – Or, Life as a Red-Headed Step Child

Did you know that private labels products now account for up to 45% of all retail sales in key European countries, and 21.5% in the U.S. (Nielsen, 2009)? If you looked at these statistics ten-twenty years ago, it would be a different story. But recently, private label products have become increasingly popular with consumers. Yet, […]

Avatar: Word of Mouth or Mass Marketing?

Avatar passed the $1 billion in global ticket sales mark only three weeks into release. Pretty damn impressive by any standard. What is the big secret here, the $150 million marketing budget or the amazing word-of-mouth generated by the movie experience? If you look at movie marketing, many major financial successes are the result of […]